Our Story

If you've made it to this page, whether by curiosity or mistake, we simply want to say thank you. Thank you for checking us out, for hearing us out, and your hopeful support/purchase.

Apollo was created on three main ideologies: be honest, believe in yourself, and why not.  It's really that simple. 

Be honest: As cliché as it sounds, we want to treat you the same way we'd want to be treated. That means valuing you as a customer and doing things honestly. We're not going to overcharge you for a product just because we can or because it creates a false impression of "higher prices = higher quality".  The quality of our products is great.  The price you pay for them is better. 

Believe in yourself: Slipping on a pair of sunglasses is not just about shielding your eyes from the sun’s glare, but it’s also about the transformative power they hold. The moment you put them on, you’re adding an element of mystery, a touch of sophistication, and a dash of allure to your persona. Remember, it’s not just about looking good, it’s also about feeling good and believing in yourself. We believe you're capable of doing great things - whether it's a simple, kind gesture towards an individual or something that changes the entire world for the better, we can all make a difference.

Why not: This one is either the least or the most philosophical of them all.  When the idea came to launch a sunglasses brand, the phrase that kept coming to mind was "why not". Why not try something new and see what happens. There really wasn't a good reason not to. In fact, the idea of NOT giving it a go and potentially having regret became more scary than the idea of failure.  Life's too short to not try.  Sometimes you’ve just got to take a chance. Sometimes you just have to go out and make things happen. Just remember, in whatever you do, be honest, believe in yourself, and....why not?

And before you go, once again, we say thank you.  Too often in our society words are spoken or written down with no intent or thought behind them. To show our gratitude and to put all three of the principles into action instead of just being hollow words, we want to give back and make a difference in the lives of those in our community.  That's why with each pair of Apollo sunglasses purchased, we will be making a donation to the Arthritis Foundation in honor of our daughter who was diagnosed with juvenile arthritis at 18 months old. Additionally, you’ll see a few styles and colors notated, that when purchased, a donation will be made to the Ronald McDonald House. Be sure to click the logos below to find out how each serve families in such an impactful way.